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Month: October 2017

Simple Hacks to Enhance Your Website UX – Do’s & Don’ts Inside

What makes your customer land on your website for long?

Well, if you think it’s your top-notch services, you are absolutely wrong. The first thing that a user looks into your website is its UX.

While designing a website, it’s important to consider all the points that allure the visitor and binds them with the website. The whole web design process encompasses multiple segments that include UI/UX designing. The reason behind giving a unique UI/UX is to deliver the best user-experience to the audience along with the stuff they are actually looking for.

Now, what are the pointers that you should consider while designing a distinct website for your customers? Below are some of the important but simple hacks that you can easily follow and improve the website user-experience from all aspect.

Design Solely for Users:

This is a big myth that creating your website with maximum functionality, will add-on more customer to your website. Instead, it compels the user to bounce from your website and leave a negative feedback. Instead of installing ample functionalities, focus on the core facilities and ensure they are present in your website with minimal effort.

Don’t Flood the Design:

The current scenario demands a clean and spacious website design. Flooding your web page will always irritate the user, resulting in a quick exit from your website. There are countless designing templates that you can check as a reference and create your own design with ample space. It’s important to tell your point without covering the whole page.

Maintain the Quality:

In the world of competition, it’s highly recommended to keep yourself at the top. For that, it’s your visuals that can make you stand out. Whenever you are creating a website, ensure to maintain top visual quality. There are many tricks that you can use high-quality images with least memory consumption. This will help in quick loading your website without compromising with the quality.

Select Color Scheme Wisely:

This is considered to be a major factor of user-irritation. There are many website designs that really irritates the user. The current era is of flat design and hence you need to select from flat color schemes. You can easily visit the internet to find the versatile color schemes that suit your website.

CTA is the Need of Hour:

To present your deals and unique services, you should make use of CTA (Click To Action). The CTA has proved to be a big game changer in converting your customers into sales. For this, you need to create custom Landing Pages to drive the users on a special page build for them. The Landing page with CTA buttons is more efficient in the conversation of a visitor in a client.

Move with the Mobile World:

It’s important to go with the mobile world and hence your web design must not be unfit for different mobile devices. The responsive website designing is currently in high demand and nearly 80 percent of the online readership use a smartphone. Hence, to entertain your users/customers, it’s important to develop a mobile-friendly website.

All in all, it’s about offering the design that your users actually expect from your business. And that can only be delivered after you undergo in-depth research of your competitors and create your own appealing layout. It’s important to beat the odds in order to stand ahead of the crowd.

So, it’s important for all the professional web-designers to look at the above-mentioned points and do follow them in their web-designing process. It will really help them serve the clients well and boost your business. A satisfied user will always help you promote your business.

How to Ensure Your Business’ Success: The Importance of Smart Marketing

According to official statistics, small businesses represent 99.7 percent of the total number of companies in the United States. However, only 33 percent will endure for more than a decade. One of the primary causes of business failure is cash flow problems. In other words, these firms do not generate enough profit, often due to a lack of online visibility.

Most marketers acknowledge the need to establish an online presence, yet 60 percent of business owners find it challenging to demonstrate their social media’s ROI.

Adequate Online Exposure Should Not Be Overlooked

A start-up becomes successful once it attracts its audience and manages to obtain more and more conversions. That type of growth requires smart marketing and networking. Networking will not only grow your customer base and facilitate referrals, but it can also furnish a range of opportunities to help develop your brand.

Networking typically means participating in small business conferences and events, where you can establish long-lasting business relationships and initiate collaboration.

But what about your company’s online exposure? To succeed in the competitive online marketplace, you have to make sure your firm is easy to find online. This requires developing an effective search engine optimization strategy, however reaching your target audience takes time. Even if you have a solid SEO strategy, conversions are not guaranteed.

Opporty’s founder, Sergey Grybniak, found that the solution is to provide small businesses, contractors, and freelancers with a platform that facilitates unique marketing opportunities by targeting the B2B and B2C sectors.

Opporty Utilizes an Innovative Approach

Many entrepreneurs overlook the importance of innovation in achieving business success. The co-founder of Doyle Dane Bernbach makes an interesting statement on the topic, saying that an idea will either turn to dust or to magic, depending on the skill and talent of its initiator.

For instance, many entrepreneurs are unaware of crypto currencies and blockchain, and how these technologies can be applied to marketing and the growth of their businesses. However, the founder of Opporty did not allow this opportunity to pass him by. The Opporty platform utilizes blockchain technology that facilitates the development of small businesses.

Every minute, numerous transactions take place, including payments, orders, and account tracking. Since each participant has its own ledger, each has its own version of the truth. Having multiple ledgers can easily lead to errors, fraud and inaccuracies.

Blockchain technology makes it possible to observe a transaction from beginning to end, eliminating vulnerabilities. With blockchain, a single shared ledger records all transactions. Once recorded, they cannot be changed. All parties are required to give their approval before the addition of a new transaction to the network.

Blockchain technology offers many advantages for businesses. It functions as a system of record that is shared among the members of a business network, eliminating the need to reconcile discordant ledgers. Each member of the network is entitled to access rights, and confidential information is communicated on a need-to-know basis.

Blockchain technology enables enterprises to free up capital, speed processes, lower the cost of transactions and guarantee security and trust.

Opporty incorporates the advantages of on-demand economy and blockchain technology by implementing a crypto-powered marketplace of B2B and B2C commerce.

Opporty provides a unique background for businesses, contractors and freelancers to become part of a powerful community. Businesses have the chance to build a powerful reputation, collaborate with other professionals, and maximize their visibility in the online realm. Crypto functionality is granted by Ethereum, a blockchain distributed computing platform, whose aim is to simplify business transactions.

When a business becomes part of the Opporty community, it increases its visibility online, which is the underlying key to a successful marketing strategy.

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