Generating traffic to your blog is key to conversions, but it’s not as simple as just clicking publish and waiting for the results to pour in. As with most things, you have to put the groundwork in to achieve the best results, and this involves a combination of factors. Help your blog gain more visibility by incorporating the following strategies. Here are six ways to increase your blog’s traffic
Utilise Local Search
Although the internet is a global super-high that connects us together, people are still looking for ways to find things at their doorstep. While the web can, of course, help you reach people from all over the world, to help increase your blog’s traffic, focus on a local strategy to drive local keyword searches and traffic to your site. Your blog content can help connect you to your local community, adding relevance and authority to your brand in the long run.
Marketing on Social Media
Promoting your blog on social media platforms such as Facebook, Instagram, Google +, Twitter and Instagram are surefire ways to bring in more readers, particularly if you have a decent following already. One mistake people often make is sharing their blog post just the one time when they should really be resharing the post at different intervals with a slightly different title. On Twitter for example, you should aim to repost your blog around five times in the space of two months if you want to double your traffic and promote engagement.
Invite Guest Bloggers
A great way to get more people to read your blog is to invite an influencer that’s already in your niche to write a guest post for you. There is a possibility that you have to pay them for their content, but this will definitely be worth it and can help your content go viral. Having an influential blogger that is already well known to your audience will boost your credibility and can easily propel your blog to new lofty heights.
Engage with Your Audience
After publishing your content, don’t just let it go stale, encourage engagement with your readers by bringing them into the conversation. When your audience comments on your blog posts, make sure that you respond to them and help drive up as much engagement as you can as this is crucial to how your content ranks in search engines. Incentivising your readers to share on social media by creating contests is a really effective way to increase the engagement levels and popularity of your blog.
White Hat SEO
Your content should always include the correct keywords that relate to your topic for it to rank online. Having said that, it’s important to employ the rules of White Hat SEO by using these keywords in a cohesive and meaningful way. Don’t oversaturate your content with too many of these keywords as you run the risk of being penalised by Google’s new algorithm which favours well-written copy over spam.
Repurpose Your Content
Repurposing your existing content into new formats can do wonders to increase your traffic. Think about converting your most impactful blog posts and turning them into podcasts for the people that don’t have time to read, or even videos for people who prefer visual aids. Presentations and ebooks are just some other ways that you can repurpose your most valuable content. All of this can help you to widen the scope of your target audience.