Are you a new internet based startup? Are you looking to convert more organic leads and retain your customers using the simplest options ever such as email, SMS, push and in-app messaging?
For an internet based business, publishers, saas start-ups, and anyone who is demanding value for money, there are so many ideal marketing automation solutions designed to help website based/ e-commerce businesses to find and nurture high-quality leads.
These solutions will improve the conversion rate of your business as well as boost their MRR (monthly recurring revenue) and lifetime value. They are designed in such a way that they will keep capturing your leads from many internet based portals such as these.
When this has been done they will automatically store them in your already segmented lists. One of such ideal software for e-commerce based services is Notif.
Notif is a guaranteed conversion accelerator. That would generate 20X more leads online for any website based business. Its main job is to display all the genuine sign ups in your e-commerce website. It also displays purchases and real-time subscriptions on your website.
When this is done an urge is created for your website visitors to do the same. Another great thing that an internet based software such as Notif will do is to create a Social FOMO that will instantly multiply your lead generation 20 times more.
A Social FOMO is basically a created anxiety within your website visitors that an exciting or interesting event is happening elsewhere. Such excitement is usually aroused by the type of posts seen on social media platforms.
With such anxiety, a business is able to tap over 20 times real time conversions in no time as many leads will be coming towards the already created FOMO. The best thing about using online based software such as Notif is the type of service that your business will enjoy.
Firstly, Notif will provide you with many ideal display options. In fact, you will be able to choose your perfect style especially one that fits with the needs of your website. Additionally, Notif even provides an anonymous template that allows you to keep secret the names of your customers whenever you don’t want to reveal them.
Because you can great tracking script configuration too, such online software will provide you with a script that will automatically start tracking new sign ups, new purchase, and new subscriptions. This saved time.
Additionally, it makes your work easy as every time your e-commerce website gets a new Signup, purchase, or even subscription; a small notification will be displayed on your website in such a way that it won’t have to reveal any confidential contact details.
This is also a great way to boost customer confidence, privacy, and exclusivity. Indeed you can make your website an experience to savor with such modern DIY online based business tools.
Many businesses can triple their sales by just keeping track of their FOMO. It is important, however, that you choose a good marketing automation solution that more specifically caters for Internet-based enterprises such as Notif from Retainly.
With millions of people joining many different conversations via the social media platform daily it is fair to say that the world has greatly changed in terms of technology. Today news, innovative ideas, and many simple conversations have found a new way to go viral in minutes.
It is because of this reason that we have today digital magazines, newspapers, and dailies. These are viable options that can be received through the internet for a real time news feed. Even so, it is important to differentiate the real things from the chaff. As fate would have it we need the right deals.
Think about it? What would it be like if you got news today only to realize that it was a complete hog wash the following morning? The information that you consume should be tested, verified, and confirmed to be the factual. This is a very important aspect of any news source that you use.
Konnect Daily is one of such viable news platforms that you could easily access via any smart device. As a digital platform, there isn’t a shred of doubt that it is timely. It is easy to access, and above all, you could easily confirm the news you are receiving through numerous replies that you will get in real time.
The news structure is also very important. Does the information have any form of flow? Does it make sense? Does it have viable references to go with? I once read a piece from the Konnect Daily about “How NASA Owned the Solar Eclipse” and believe it or not…I could easily see such a piece was connected to the NASA social media posts and how it was structured. What this means is that the news is tested.
The power of getting the right information is therefore very evident as you get to pass on verified pieces. You will also have enough pools of references. Additionally, you will be able to track what has been consumed and by how many people. Indeed you could use Google analytics, email tracking, and many others.
Additionally, with the right information, you should own a powerful mind. You have the power of knowledge. You will be able to differentiate between the truth and misleading pieces. You are able to embrace ideas that will boost your growth and above all shun what doesn’t make a difference to your life or more.
Many people have also accepted the power of consuming the right information as the most basic way through which life changing ideas have been born. If you look at it closely, you will realize that new innovations and ideas are often triggered. When a problem is highlighted a thought is triggered to try and solve it too.
Even so many thoughts could also be triggered by suggesting on new but rather untested solutions. However, we depend on getting the right information to basically start exploiting our innovative minds. This is fairly important for many people who readily appreciate the need for new ideas and technologies that could change the world.
If you are looking for viable information to go with, it is fairly important that you investigate your sources. It is also very important that for every source that you choose you learn to pick the most viable information.
What makes your customer land on your website for long?
Well, if you think it’s your top-notch services, you are absolutely wrong. The first thing that a user looks into your website is its UX.
While designing a website, it’s important to consider all the points that allure the visitor and binds them with the website. The whole web design process encompasses multiple segments that include UI/UX designing. The reason behind giving a unique UI/UX is to deliver the best user-experience to the audience along with the stuff they are actually looking for.
Now, what are the pointers that you should consider while designing a distinct website for your customers? Below are some of the important but simple hacks that you can easily follow and improve the website user-experience from all aspect.
Design Solely for Users:
This is a big myth that creating your website with maximum functionality, will add-on more customer to your website. Instead, it compels the user to bounce from your website and leave a negative feedback. Instead of installing ample functionalities, focus on the core facilities and ensure they are present in your website with minimal effort.
Don’t Flood the Design:
The current scenario demands a clean and spacious website design. Flooding your web page will always irritate the user, resulting in a quick exit from your website. There are countless designing templates that you can check as a reference and create your own design with ample space. It’s important to tell your point without covering the whole page.
Maintain the Quality:
In the world of competition, it’s highly recommended to keep yourself at the top. For that, it’s your visuals that can make you stand out. Whenever you are creating a website, ensure to maintain top visual quality. There are many tricks that you can use high-quality images with least memory consumption. This will help in quick loading your website without compromising with the quality.
Select Color Scheme Wisely:
This is considered to be a major factor of user-irritation. There are many website designs that really irritates the user. The current era is of flat design and hence you need to select from flat color schemes. You can easily visit the internet to find the versatile color schemes that suit your website.
CTA is the Need of Hour:
To present your deals and unique services, you should make use of CTA (Click To Action). The CTA has proved to be a big game changer in converting your customers into sales. For this, you need to create custom Landing Pages to drive the users on a special page build for them. The Landing page with CTA buttons is more efficient in the conversation of a visitor in a client.
Move with the Mobile World:
It’s important to go with the mobile world and hence your web design must not be unfit for different mobile devices. The responsive website designing is currently in high demand and nearly 80 percent of the online readership use a smartphone. Hence, to entertain your users/customers, it’s important to develop a mobile-friendly website.
All in all, it’s about offering the design that your users actually expect from your business. And that can only be delivered after you undergo in-depth research of your competitors and create your own appealing layout. It’s important to beat the odds in order to stand ahead of the crowd.
So, it’s important for all the professional web-designers to look at the above-mentioned points and do follow them in their web-designing process. It will really help them serve the clients well and boost your business. A satisfied user will always help you promote your business.
A picture is worth a thousand words; however, if that image is off subject or poorly lit, then those 1000 words will certainly pass across the wrong information. Choosing the right photo for your website is more than just grabbing a cheap option to fill a space on your website. Websites usually rely on good-looking photos to keep their readers engaged. After all, a significant number of readers usually have a short attention span and that’s the main reason why you want to make sure that you break up the text and clarify each point in the article to keep eyes on the website. Here are a few tips to help you choose good stock photos for your site:
Choose a good source
There are many stock photo websites; however, they are not the same. Although you can easily find photos that are free of charge, you will often want to find more specific photos. It is a good idea if you contact the photographer so that you can know their style and how they inquire whether they have specific photos to your needs.
Research licensing agreements
If you want to save money on stock photos, then it is important that you use them legally. You will not be saving money if you end up being sued, and it important that you give credit where it is due. Some licenses give you complete freedom to use images the way you want, but others are only provided under specific conditions, such as on website that are not-for-profit. If you are in doubt, don’t use it or contact the owner. In addition, a good website will state clearly what their photos should be used for.
Use people and/or animals
One thing about photos is that they help individuals to feel connected to the article. Using photos of animals and people helps to create a feeling of connection. Even if you are looking for stock photos with epic backgrounds, it’s not bad to include the suggestion of people such as pets, hands or shadows on leashes. If you have a website dealing with tech materials, coding or finances, animals can still be used for reliability or as humorous devices.
Don’t get too clever
Humor should always be used sparingly and carefully unless you have a humor site. An image that has a nod and a wink as a premise can come off as condescending or smarmy. If you are using an image for purposes of marketing, then you will want to avoid both of those. Moreover, anything that relies on pop culture reference becomes dated fast and some readers may even not understand what refers to.
Choosing the right stock photographs doesn’t have to be difficult. It should however require great consideration than simple downloads. You need to time to think about the message that you want to pass across and the right photos that will suggest it. You also need to choose quality photos from a Stockio website that features animals or people and have been licensed for your end use.
PR is costly and It’s REALLY hard to grab influencers’ attention let alone build a lasting relationship with them.
Well, it turns out, you can dramatically grow your influencer network by taking a few extra steps prior to the “would you feature me?” straight up kind of pitch.
An approach that’s helped my readers get featured in major publications with 3 successful acquisitions so far, one of which by Google.
In this post, I’m going to show you that approach and how you can easily do it for yourself.
Disclaimer: bootstrapped or not, this is how you’d approach influencers.
But first, does this look familiar?
Let’s switch roles for a second.
How would you take it as a journalist or potential client if the first thing someone asks you at an event is, would you feature me? or, would you buy my service? I’m guessing probably irritated and annoyed let alone if their pitch is 15 minutes long.
PR is not about how many emails you send or how big your target list of influencers is. PR, in its core, is about relationship building.
Here is are the tactics and techniques I use to do PR and succeed at this stuff…ready? Lets roll!
1. Breaking the ice with influencers
You’re probably thinking:
Yes, getting them to answer my first messages has been the hardest. How can I strike a conversation?
Simply put, people are more likely to listen to you if they’ve seen or met you once. In a Fractl study, over 60% of journalists said that it’s important to establish a connection with them.
Here are three ways you can do that.
A. Trigger their curiosity with comments
The easiest way to grab influencers’ attention is by commenting on a post they wrote. Eventually, no matter how crowded the comment thread can get, if you stand out with your value adding summaries and suggestions, you’ll get noticed.
Commenting doesn’t necessarily have to be on a post the influencer wrote. Here’s an example of how I leveraged Quora to start an engaging discussion with a journalist.
Once they participate in the discussion, quote them in your blog post and tweet their answer thus opening many doors for future discussions.
B. Cite them or a post they wrote
Humans like to be praised and appreciated.
One other way you can start a conversation with an influencer is through citations. Essentially, you’re finding a compelling reason to start a conversation by writing about an argument they made or a post they wrote then contacting them with few personalized notes from your post.
Fred Wilson wrote: “Marketing Is For Companies Who Have Sucky Products.” I disagree with Fred so I emailed him after posting an interview with Matt and Rand who also referenced to his marketing article.
We started talking, he cited me in his next post and the relationship continued.
Notice how the relationship starts with a meaningful conversation and takes time to develop into a long-term win-win relationship. Definitely, not a hit-and-run kind of relationship.
C. Point out typos
Here is how it goes:
In the first email, discuss something about their post to show that you actually read their article.
If they don’t answer back, in the next email, point out a typo(s) from their post like the example below.
Finally, in the following email, close with a leading question to continue the conversation and strengthen the relationship.
I just commented on many of my target influencers’ posts but this strategy seems to be long term and I really need some coverage soon, so what else can I do in the meanwhile?
Assuming you’ve nailed your one sentence pitch, the best case scenario is when you address your target influencers’ needs while you satisfy yours. For instance, if you’re seeking press opportunities through JustReachOut, the easiest way to start is by finding relevant influencers who are seeking content from people like you.
Here’s an example of some press opportunities for those who are working on a product in IoT space.
These are reporters who are deliberately asking for my content. All I have to do is show them how my profile or story will be of value to their magazine, blog, podcast, etc.
It’s also important to keep in mind that an influencer isn’t a journalist by default.
For instance, Abdo Riani, founder of EntrePerks, where entrepreneurs can access over $20,000 in free and discounted tools and services from some of the best products in the market, built relationships and consequently partnerships with over 100 growth startups. His target aren’t journalists but startup founders.
Therefore, the only way you can be of value to your target influencer is by 1) knowing who they are, and 2) understanding their needs. Most people give time to those who care to help them achieve their goals.
3. Provide data or insights
Another excellent way to trigger influencers’ interest is by providing them with unique data or insights that only you have to offer.
Here’s an example from my now acquired startup, Polar.
Here’s another example of an email I sent to Darrel Etherington at TechCrunch:
Darrell had the poll on TechCrunch just a couple of days after I sent him this email.
We are more likely to give back to those who gave or owe us something even if it’s small. Help others do their job and accomplish their goals, you’ll be surprised how far people can go to help you achieve yours.
4. Interview them
They saw your detailed comments a few times, you cited them in your posts but you don’t have a unique dataset or insights to share yet, how else can you approach an influencer? Interview them.
Back when Facebook was approaching an IPO, I asked a group of experts, would you buy Facebook stock if you could right now? All they had to do was send me a sentence or two answering a question, something that could literally take them a minute.
What happens after?
They may or may not promote the post but guess what? now, I have an e-mail thread with them. I have also been of value because I promoted a piece I created from their expertise. I now have a reason to go back and continue to build a relationship with them.
5. Contribute to Quora and Reddit
You want to start meaningful conversations with likeminded people and experts in your space?
One of the simplest ways to do that is to answer Quora or Reddit questions, ask questions of your own and engage with others.
What I typically do is contact an influencer who’s not part of the discussion seeking their answer to an asked question because of their expertise in the area. Most of the time, experts don’t mind sharing some knowledge with those who ask for it.
From JustReachOut, I searched and found two questions that fit my profile.
An invitation means recognition. Experts like to be experts. The least you can do is reinforce their expertise.
Above all, start connecting and building relationships with your target influencers before you need them. Treat it like a relationship, not an advertisement.
First, get noticed, second, start a conversation, and finally build a relationship.
Did you know that 75% of users never scroll past the first page of search results? Given this astonishing fact, it’s obvious that the mere development of a website is not enough for you to get noticed. In order to establish yourself as a credible source of information, drive more traffic and improve conversion rates, you need to invest a great deal of effort into boosting your ranks in SERP.
Search engines use a plethora of factors to determine how well your website ranks. However, as Google’s ranking algorithm updates keep shaking the digital marketing landscape to its core, domain authority (DA) has become one of the most critical website performance metrics. Here is what you need to know in order to increase it.
What is Domain Authority?
Originally developed by Moz, domain authority has gained momentum as one of the most significant ranking factors, contributing to 20% of your website’s success. Ranging from 0 to 100, it represents an independent measurement of how well your website will rank in Google. The average domain authority ranges between 40 and 50, while any score over 50 is believed to be above average. Logically, well-established websites with dozens of quality backlinks are at the top of this scale, while small business websites that start from scratch have a significantly lower DA.
This shouldn’t worry you. Namely, Moz defines domain authority as a logarithmic scale, pointing out that “it’s significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80.” In other words, it’s simpler for websites with a low DA to improve their rankings, than for ones with a high DA.
What you need to know is that domain authority comprises more than 40 ranking signals, including link root domains, MozRank, MozTrust, the quality of content, social metrics and search engine friendliness. Being highly complex, it cannot be increased overnight. It requires you to invest a great deal of effort in improving every major aspect of your SEO strategy.
Boost your Off-Site SEO by Generating Quality Backlinks
A few years ago, Google’s Matt Cutts said that the days of link building are long gone. Still, statistics show that this SEO practice has remained one of the most vital ranking factors.
Ideally, as the number of quality links leading to your website is rising, your domain authority and rank in SERPs will grow as well. Obviously, this is possible only if you’re generating external links from high-authority websites. On the contrary, building dozens of poor backlinks won’t bring any value to your website and might heavily affect your rankings in Google.
One of the most important off-site techniques for earning links is guest posting. Here, your aim is to find credible blogs in your niche and share quality content pointing to your website. This way, you will manage to grow your brand’s authority, get referral traffic and, most importantly, establish yourself as an expert in your industry. Apart from quest posting, there are other white hat options you might consider when obtaining backlinks, such as social media shares, social bookmarking sites and giveaway promotions.
Create Link-Worthy Content
As we have already mentioned, generating quality backlinks heavily depends on your content strategy. However, apart from the abovementioned off-site techniques, you should also invest in on-site content marketing efforts. For instance, you should develop a company blog and make it an informative and fresh source of information. After all, if you don’t share valuable content on your website, there is no point in linking to it.
When creating quality content your readers cannot help sharing, you need to pay attention to several aspects:
Deliver content that adds value to your customers and answers all their questions.
Create informative and industry-specific content.
Share your content regularly.
Keep up with trends and deliver highly-interactive content that gets your readers to actively participate, such as infographics, videos, quizzes, quotes and gifs.
Optimize your Internal Links
Put simply, internal links direct one landing page to another within the same domain. This way, you improve your website navigation, direct your visitors to the content they are interested in, reduce bounce rate and improve user experience. Most importantly, you will be able to create a solid hierarchy of content, making it easier for Google to crawl and index your pages.
Here are a few techniques you could use to boost your internal linking efforts:
Share your content regularly. Only this way will you be able to link to your older blog posts, make your current content more informative, as well as spread link juice and PA throughout your website.
Build deep links to the pages that are not easily accessible from your homepage.
Link to pages with a lower PA in order to pass link juice to them.
Come up withorganic and relevant anchor text. Additionally, you should avoid spammy, generic and keyword-rich anchor text.
Optimize your content-link ratio. In order to avoid Google’s penalties, you need to respect the limit to the number of links appropriate for your pages.
Link to relevant content. You should link to a certain page only if there is a topical connection between the content.
Conduct a Backlink Audit to Remove Bad Links
With Google’s 2013 Penguin 2.0 update, many sites faced a sudden decline in their page rank. Unsurprisingly, the main reason for this were poor backlinks. So, the moral is that you should never wait for a Penguin update to kill your rankings in SERP. Instead, conduct regular backlink audits to avoid Google’s penalties on time and establish your website as authoritative.
Even though it requires a lot of repetitive work, removing bad external links will help you gain a competitive advantage. All you need to do is go through your link profile to identify any backlinks from poor websites and remove them. Pay special attention to links in foreign languages, links with dubious anchor text, as well as those that have no topical relevance to your niche. The same goes for your blog. If there are any poor or broken links featured in your content, you need to remove them immediately.
Domain authority plays a fundamental role when it comes to your website ranking. It not only assesses the overall performance of your website in Google, it also enables you to identify the worth of websites you are linking to or contributing to.
Always keep in mind that, as a powerful comparative ranking measure, DA covers numerous metrics and thus cannot be increased instantly. Instead, you need to look at the big picture, improve your overall SEO strategy and be patient.