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Category: Social Media

How to Ensure Your Business’ Success: The Importance of Smart Marketing

According to official statistics, small businesses represent 99.7 percent of the total number of companies in the United States. However, only 33 percent will endure for more than a decade. One of the primary causes of business failure is cash flow problems. In other words, these firms do not generate enough profit, often due to a lack of online visibility.

Most marketers acknowledge the need to establish an online presence, yet 60 percent of business owners find it challenging to demonstrate their social media’s ROI.

Adequate Online Exposure Should Not Be Overlooked

A start-up becomes successful once it attracts its audience and manages to obtain more and more conversions. That type of growth requires smart marketing and networking. Networking will not only grow your customer base and facilitate referrals, but it can also furnish a range of opportunities to help develop your brand.

Networking typically means participating in small business conferences and events, where you can establish long-lasting business relationships and initiate collaboration.

But what about your company’s online exposure? To succeed in the competitive online marketplace, you have to make sure your firm is easy to find online. This requires developing an effective search engine optimization strategy, however reaching your target audience takes time. Even if you have a solid SEO strategy, conversions are not guaranteed.

Opporty’s founder, Sergey Grybniak, found that the solution is to provide small businesses, contractors, and freelancers with a platform that facilitates unique marketing opportunities by targeting the B2B and B2C sectors.

Opporty Utilizes an Innovative Approach

Many entrepreneurs overlook the importance of innovation in achieving business success. The co-founder of Doyle Dane Bernbach makes an interesting statement on the topic, saying that an idea will either turn to dust or to magic, depending on the skill and talent of its initiator.

For instance, many entrepreneurs are unaware of crypto currencies and blockchain, and how these technologies can be applied to marketing and the growth of their businesses. However, the founder of Opporty did not allow this opportunity to pass him by. The Opporty platform utilizes blockchain technology that facilitates the development of small businesses.

Every minute, numerous transactions take place, including payments, orders, and account tracking. Since each participant has its own ledger, each has its own version of the truth. Having multiple ledgers can easily lead to errors, fraud and inaccuracies.

Blockchain technology makes it possible to observe a transaction from beginning to end, eliminating vulnerabilities. With blockchain, a single shared ledger records all transactions. Once recorded, they cannot be changed. All parties are required to give their approval before the addition of a new transaction to the network.

Blockchain technology offers many advantages for businesses. It functions as a system of record that is shared among the members of a business network, eliminating the need to reconcile discordant ledgers. Each member of the network is entitled to access rights, and confidential information is communicated on a need-to-know basis.

Blockchain technology enables enterprises to free up capital, speed processes, lower the cost of transactions and guarantee security and trust.

Opporty incorporates the advantages of on-demand economy and blockchain technology by implementing a crypto-powered marketplace of B2B and B2C commerce.

Opporty provides a unique background for businesses, contractors and freelancers to become part of a powerful community. Businesses have the chance to build a powerful reputation, collaborate with other professionals, and maximize their visibility in the online realm. Crypto functionality is granted by Ethereum, a blockchain distributed computing platform, whose aim is to simplify business transactions.

When a business becomes part of the Opporty community, it increases its visibility online, which is the underlying key to a successful marketing strategy.

5 Awesome Conferences Every Digital Marketer Should Check Out

Digital marketing is a booming field right now. The industry is growing 11% a year and companies are on pace to spend $120 billion on digital marketing services by 2021.

While the field is growing at an unprecedented rate, it is also becoming more complex. The good news is that there are lots of great digital marketing conferences people can attend to learn more about the profession. Here are some of the most popular that marketers should check out.

1.      Affiliate Summit

Affiliate Summit is an annual conference for affiliate marketers all over the world. Started by affiliate marketing gurus Missy Ward and Shawn Collins in 2003, it has become the most popular affiliate marketing event. Many popular companies attend Affiliate Summit, including:

  • #1 Booking.com
  • 100 Directions
  • 10X Blogger
  • 12:01 Push
  • 1-800-Flowers.com
  • Lend Genius LLC
  • Lender Daily
  • LendKey
  • 1FUNGRLTRAVELS
  • com
  • 1stinCoffee*
  • net
  • com
  • AdvertStar
  • Maxbounty

Affiliate marketers of all levels can gain a lot by networking with their peers at Affiliate Summit. New affiliate marketers are encouraged to attend to learn from seasoned marketers and build stronger connections with the networks they have joined.

2.      SearchLove

SearchLove is an online marketing forum that hosts some of the world’s most esteemed marketers from Distilled. The conference covers a number of constantly evolving topics, including analytics, search engine marketing, content marketing and UX optimization.

Conferences are held in San Diego, Boston and London, so there are plenty of opportunities for people to attend. The two-day events will cover a tremendous amount of information that even the most advanced marketers can benefit from.

3.      ResponseCon

GetResponse is one of the leading email marketing automation companies. Every year, they host ResponseCon, a digital marketing conference for small and medium sized businesses. You can attend the conference for $104 and workshops for only $69. It is a great conference for people that want to learn more about email marketing.

ResponseCon is held in four different cities every year: Austin, Boston, Denver and San Diego. They are all hosted in October, so anyone that is interested in attending should plan on taking time off from work for that week.

4.      Hero Conf

Are you interested in learning more about pay-per-click (PPC) advertising? Hero Conf is a great conference to check out. These conferences are held in October and April each year. The location is subject to change, but the upcoming conferences are held in London and Austin.

A number of keynote speakers participate at these conferences, including:

  • Leo Sei of Google
  • Adrian Cutler of Microsoft Search Advertising
  • Rod Richmond of Clean Digital
  • Jason Dailey of Facebook

All of these experts have different insights that all marketers can benefit from. Due to the nuances of different PPC platforms, some of these presentations will be more applicable for some marketers than others. However, it is a good idea for attendees to listen to all of the presentations. Certain strategies that work well in some platforms may be worth trying on another.

5.      Marketing United

Marketing United is a digital marketing conference that is hosted in Nashville, Tennessee every year. Over 900 people attended the last conference. A number of prominent speakers represented their companies last year, including Mitch Lowe, the cofounder of Netflix and Oli Gardner, the cofounder of Unbounce.

Marketing United covers a number of engaging topics. Here is a sampling of some of the events they hosted this year:

  • Storytelling For Business
  • Unmarketing: Everything Has Changed & Nothing Is Different
  • Email, Social, Content & Cocktails: How Tito’s Handmade Vodka crafts a cohesive brand experience
  • Breaking Down Silos: How to be Fast, Iterative and Smart with Your Content
  • The Fears, Myths, and Fallacies that Hold Email Marketing Back
  • Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now

Marketing United is a great conference for people that want to learn to build sophisticated digital marketing funnels for any business.

Check Out One of these Awesome Digital Marketing Conferences!

There are lots of great digital marketing conferences. Affiliate Summit is pretty expensive, but most of the others are within most people’s price range. Marketers can learn a lot on many different digital marketing topics by attending. They can build new connections and get insights from the top minds of Facebook, Google and other major marketing companies.

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